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Web-to-print Application Platform

Internet-enabled technology can transform the way your marketing communications are created, customized, approved, ordered, printed and fulfilled. A web-to-print model is an ideal way for corporations and franchisers to manage branding of their marketing collateral (look and feel) over wide spread geographies. Using this model, corporate staff regulates document templates and allow end users to customize only the areas the corporation deems appropriate, ensuring the consistency of their branding.

Web-to-print is great for companies with a large sales force spread over a broad geography. This model empowers the individual salesperson to take control of his marketing collateral and direct mail. Templates can be created so each salesperson can individualize brochures with specific contact information, as well as upload contact lists so that postcards, self-mailers and brochures can be mailed to the salesperson’s clients and prospects on demand. Web-to-print streamlines operations, controls costs, expands business opportunities and turbo-charges your marketing.

Using this technology takes the normal seven steps of print production to three steps, reducing origination, collaboration, assembly and prepress time to nearly zero. The web-to-print front end would not function effectively without the back end variable data print engines in black and white and full color.