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Direct Mail Marketing Advantage

Custom engineered digital database solutions integrating variable data with traditional printing, direct mail and fulfillment:

• 1:1 marketing programs
  
• Custom direct mail and marketing
  
• Customer relationship management
  
• Increased response and conversion rates
  
• Customer retention initiatives
  
• Greater return on investment

1:1 marketing allows you to achieve higher response rates and better-qualified leads while reducing direct marketing cost. The idea is to change the value structure from cost/piece to cost/lead:

• Variable Information
• Personalized
• Customized
• Mail Merge
• Databased Publishing

Have you asked your customers what they want? What are you doing to reactivate lost customers? Do you communicate regularly with your customers? Are your employees getting the information they need? If you're not sure, or you answer no to any of these questions, then Harty deserves a call!

Why, because we can help you build retention programs and activation programs for your business. If you're like most businesses you have the ingredients for growth in your account/marketing databases. But how do I utilize it, you might ask? We can answer that but first we will help you organize and capture vital information. Then after we put that to work for you we can direct your list purchases and enlarge your database.

What about getting your mail noticed? Do you know the lifetime value of your average customer? Are you happy with your response rates or are they weak? You need to realize that there are times when slick just isn't enough! You need to provide what your constituency wants, personalized, on a timely basis with valued offerings that work and get noticed!

Harty is working with customers to reshape their direct marketing approach. We will work with you so that you can have a conversation with your customers and prospects while achieving higher response rates from well qualified leads. Let our team of specialists change your value structure from cost/piece to cost/lead! Call or e-mail George Platt at Harty.