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Variable Data & Images

A major financial services company wanted to leverage their client-broker relationship when they delivered their monthly newsletter introducing new products and services. Harty was able to build a database for the nationwide network of brokers. Harty then matched the individual broker's picture with the client's name, location and the type of investment program they currently utilize. This ensures that whenever clients receive new literature they will identify their personal broker and gain confidence from that relationship. The utilization of variable imaging and variable data with personalized communications has revolutionized direct marketing.

Approved American Express Data Processing & Mailing Vendor

Harty is one of a handful of approved companies in the Northeast allowed to handle American Express' sensitive client data. This is a testament to Harty's integrity and robust security measures in processing your valuable data streams.

We recently digitally printed and mailed a fully personalized 12 page full color brochure complete with UV coating and full variablility of images and text for a targeted audience of 40,000 records. The project was a joint venture between American Express and the Ritz Carlton Club promoting RCC's Private Residence Club. The stunning print quality of this project was up to the task of impressing the high end target audience.