Articles
5 Stats that Show Print Still Matters (A Lot)
Think print is starting to “lose its cool” in the age of digital marketing? Actually, the opposite is true. With the growth of digital, print has solidified its place as a channel that marketers cannot ignore. Here are five print marketing statistics that every marketer should know.

1. Some customers can only be reached by print. Even in today’s digital age, there are still large groups of consumers who cannot be reached through digital channels. According to the Pew Research Center, 11% of Americans have no Internet access at all, and among certain populations, such as older Americans, rural Americans, and those without high school
diplomas, this number is significantly higher. (Source: Pew Research Center, 2018)

2. Many consumers use print and digital coupons equally. Who doesn’t like a deal? While some consumers prefer digital coupons for their convenience and immediacy, 41% of shoppers use print and digital coupons equally. (Valassis, 2017).

3. Direct mail is the number one driver for online fundraising. According to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an e-appeal. (MobileCause 2018)

4. Consumers spend more time with direct mail. According to a widely cited study on the neuroscience of print, people spend 118% more time considering direct mail than they do digital mail. (CanadaPost, 2016)

5. Millennials love direct mail. Nearly half (47%) of Millennials look forward to checking their mail every day. In a digital world, even the most digitally embedded crave human connection. (United States Postal Service, 2016)

There is a reason that print remains the bedrock of today’s most successful marketing campaigns. Email, mobile, and social media all have important places in the mix, but print remains the cornerstone of truly successful multichannel marketing for a reason.
Don't Let Print Buying Stress You Out
Does print buying stress you out? There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and (hopefully) stress-free.

1. Get into our ears. By involving us early in your project, you will get a high quality result while saving time and money. Tell us your concept, then we will suggest colors, papers, layouts, and finishes that can minimize production time at the best cost. 

2. Plan backwards. Given today’s advances in printing technology, buyers often underestimate the time required to deliver a job. Sure, we may be printing on a digital press, but you still have prepress, proofing, special order requirements, and finishing. Providing ample lead time will save money by preventing rush charges.

3. Know your specs. The more explicit your instructions, the more likely you are to be happy with the quality and cost of the end product. One missing piece of information or last-minute change can delay a cost estimate, proof, or final production.

4. Proof everything. We will alert you if we identify errors in your file, but we aren’t experts in your marketing copy—you are. Your print job cannot move into the next stage of production until you sign off on the proof, and that includes your copy.

Even if you do not have a job to submit today, give us a call so we can start preplanning your next project. Together, we can create a stress-free print buying experience that will exceed your expectations for quality, efficiency, and cost.
WHEN LIFE GIVES YOU LEMONS...
4 BUSINESS LESSONS FROM YOUNG ENTREPRENEURS
Lemonade stands are rumored to have originated with New York journalist Edward Bok, who, as a kid growing up in Brooklyn, sold ice water on hot summer days to thirsty passersby. When other
water salespeople tried to move in on Bok’s profit, he got creative by adding lemon juice and eventually sugar to the mix. The result of this innovation? Sales soared. Lemonade stands continue to be a popular summer pastime for burgeoning entrepreneurs, and there are a few things we can learn from these humble business endeavors.

Be adaptable. Warren Buffet has had business on the brain since birth. During his childhood, when he noticed that a friend’s house got more foot traffic than his did, the future tycoon moved his lemonade stand to the prime realty. Buffett obviously benefited from this innovation; the jury is still out on his friend.

Go above and beyond for your customers. When Ann Handley’s daughter and her friend opened up a lemonade stand, they found a way to connect with their demographic. The location of the stand was frequented by many French-speaking Canadian customers, and since the friend was born in Montreal and spoke French, the girls greeted each customer in English and French. More conversation makes more sales.

Ask for referrals. Megan, kid entrepreneur and owner of “Dr. Megan’s Mad Mango Lemonade” in Louisiana, knows a thing or two about the value of word-of-mouth marketing. Megan makes sure customers have an easy time spreading the word about the refreshing lemonade. In her second summer running the stand, Megan says, “I advertised through Facebook and word of mouth. I created my own business page. I shared it with friends, family, and the community. ArkLaTex Horse Rescue advertised my stand, and I posted advertisements to many local Facebook groups as well.”

Build your business around your values. Have you heard of anyone starting a million-dollar lemonade stand? There’s one person who has, and her name is Alex. She was diagnosed with cancer as a young girl, and her determined spirit motivated her to fight back. She started a lemonade stand to raise money for other kids with cancer. The message of the stand with a purpose spread, and Alex raised $2,000 in a single day. Sadly, Alex passed away when she was 8, but her legacy continues to thrive through her family, who turned Alex’s Lemonade Stand into a foundation. It’s raised over $127 million for cancer research.
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