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Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 1. Know your customers. This means tying together all the data you have on your customers to get one h...
Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers*,      - While shopping in the store, the majority (58%) pre...
Over the last 20 years, a number of digital tools have exploded on the marketing landscape. From email newsletters to company websites to social media marketing, they have captured tons of buzz and countless adherents.   But none of them have been able to knock direct marketing from its perch...
New hot-off-the-press research has found some surprising things about the future of books: Despite their perceived popularity, 60 percent of e-books downloaded are never read. College students prefer printed textbooks to e-books as they help students to concentrate on the subject matter at han...
Not necessarily, but we’re getting close.  Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make or break a company. Given this, so...
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